The show revolves around the life of a fictional Gujarati family, the Sarabhais. They are portrayed as a typical family in the class of elite socialites of Mumbai. They live in a luxurious apartment in Sarabhai mansion located in the upmarket Cuffe Parade area of South Mumbai.
The family consists of Indravadan Sarabhai and his wife Maya, who live in an apartment with their younger son Rosesh. Their older son Sahil and his wife Manisha Sarabhai née Singh live in the flat opposite. Maya considers the name Manisha middle class and renames her Monisha before their marriage. The middle-class habits of Monisha irk Maya. Monisha, on the other hand, does not appreciate Maya's snooty and snobbish behaviour. Indravadan constantly derides Roshesh for being tied to his